12 months ago I undertook a review of search traffic within Google to understand the search traffic of ‘religions’ within the UK. Click here to view original post.
Back then we highlighted the fact the although there are more references on Google for the term ‘bible’ compared to ‘Koran’, there was though more users searching for religious terms ‘Muslim’ and ‘Islam’.
Well 12 months on and it would appear that the number of references within Google UK for ‘bible’ has increased to 8.8M compared to a leveling for the term ‘Koran’. 12 months ago the ration was 6:1 in favour of the term ‘bible’, that figure now stands at 23:1. So is Christianity really under threat in the UK of distinction, or is just media hype?
What is also interesting is that if we spread the research to the four corners of this planet it would appear that searches for ‘Islam’ and ‘Muslim’ are on the decrease, is this the turning that we have all been awaiting.
Also I wonder why historically traffic for the terms ‘Islam’ seems to decrease around holiday times!




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